What’s the biggest advantage or challenge you see in taking on the sauna category?
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
Meet the 2026 SpaRetailer Insiders
Meet the 2026 SpaRetailer Insiders
The History of Swim Spas, Part 1
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.