Recalibrate the Right Way
This issue, we look at where retailers focus their energy when the easy answers aren’t there.
Cold Tubs: Hype Cycle or Staying Power?
Cold plunging in lakes and oceans has long appealed to athletes and wellness enthusiasts, but those experiences aren’t always accessible or practical. When cold tubs for the home were introduced, they sparked a new category, with all the celebrity and influencer hype, and sales surged.
You’re Hot Then You’re Cold
Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.
Master Spas Expands Offerings and Phelps Partnership With New Saunas
Master Spas announced the launch of the Michael Phelps Sweaty GOAT Saunas by Master Spas, a line of infrared saunas designed to take relaxation and wellness to the next level.
Creative Energy | Pandemic Reaffirms Commitment to Customer-first Mantra
In Northern California, the idea of transforming wine barrels into hot tubs struck Rolf Engelhard and Denis Kasten in 1976.
Master Spas Chilly GOAT: Ice Power
There’s a growing trend toward cold-water therapy, and Master Spas is at the forefront with its new line of Michael Phelps Chilly GOAT cold tubs.
A Cold Plunge a Day Keeps the Doctor Away
Cold tubs have grown in popularity in recent years due to their purported health benefits. Unlike the hot tub, cold tubs don’t have therapeutic jet massages and aren’t meant to be lounged in for hours on end with friends.
Episode #90, Benefits of Cold Tubs with Audrey Markiton of Passion Spas
The cold plunge trend is hitting the hot tub industry and Audrey Markiton from Passion Spas is here to explain…