Illumination adds convenience, customizable features Trying to change the hot tub cover is challenging. Jerry Greer, CEO at Core Covers, says it’s difficul t to sell a higher-priced cover to consumers, even if it is lighter, safer or stronger. “There are a lot of things on a hot tub cover
Keep your customers excited after the sale By Robert Stuart Portable spas have been sold for more than 40 years, and there are thousands in homes all over North America. And yet, the industry seems to be more focused on the next big thing rather then capitalizing on existing spas.