Evoking a Natural Experience
There’s a stark contrast between the purpose of a showroom — designed to highlight the benefits of owning a hot tub — and the indoor environment where the products are displayed.
Making Your Store a Destination
When Sky Matula opened The Hot Tub Store’s sixth showroom in Santa Rosa, California, he knew he wanted to do something different.
For the Kids and Pets
Thanks to supply chain issues, you may have extra space in your stores you’d be happy to fill. Pet products…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…
Opt Outside
I must have heard “go outside and play” thousands of times in my younger days. At that time, we had…
Fill ’er Up!
If you’re a spa retailer, this pandemic has been oddly good for business. Many of you are extra busy thanks…
Safe Sales, Inside and Out
We are going through the best of times and the worst of times. While some retailers are shutting their doors…
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…
Spring Refresh
In your customers’ minds, spring starts in April no matter what’s happening outside. Here are some ideas to refresh your…
The Elephant in the Room
The largest and potentially most lucrative category taking up precious space in your stores is swim spas. They are crazy…
From the Archives
From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I…
Episode #29, Chemical Merchandising with Linda Cahan
Longtime SpaRetailer columnist, Linda Cahan, joins us to talk about the right way to merchandise hot tub chemicals. Not the…