The appeal of air-filled advertising that floats and flies outside your store From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple in a hot tub on the roof of a spa
Longtime SpaRetailer columnist, Linda Cahan, joins us to talk about the right way to merchandise hot tub chemicals. Not the prettiest part of spa retail stores, you can still take a thoughtful approach to stocking chemicals. Visit fastener website that Linda mentions here. You can check out all of Linda’s
Make daily upkeep a must-do choreBy Linda Cahan Your employees should be trained in the art of keeping your store in top shape. Clutter, dust and stains visually degrade your store and your merchandise. Sticky shelves or dust on products says you’re not busy, and these products don’t sell well.
A visual standards manual can make your store looks its best by Linda Cahan A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look and feel of your stores. A CVSM details how a store should look and how to
It’s a buzz word that Linda Cahan has been talking about in SpaRetailer a lot. We talk through what experiential retail is and practical ways it can be applied in your store. After this episode we’ll be taking a summer hiatus — see you in August! https://media.blubrry.com/thesparetailerpodcast/p/sparetailer.com/wp-content/uploads/2018/05/Episode-19-CreatingAnExperience.mp3 Podcast: