Episode #147 I’ve Visited Hundreds of Spa Retail Stores. Here’s What the Best Ones Do Differently with Mario Maichel
Megan Kendrick welcomes back Mario Maichel, senior manager of dealer development at Watkins Wellness, to discuss what he sees in…
Speed to Lead
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
Evoking a Natural Experience
There’s a stark contrast between the purpose of a showroom — designed to highlight the benefits of owning a hot tub — and the indoor environment where the products are displayed.
From Motivation to Relaxation
When we listen to music, it doesn’t just engage our ears. Everything from the hippocampus in the brain to our motor system is activated, sparking memories, evoking pleasure and influencing us to move around.
Spa Sales Floors Go Digital
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
Episode #109, Store Design Do’s and Don’ts with Mario Maichel
Mario Maichel, dealer development manager at Watkins Wellness, is passionate about store design. As an addendum to our recent feature…
Good Vibes Only
Are you curating a killer showroom experience for your customers, or are your displays killing the shopping vibes?