People are drawn to the spa industry for many reasons, but standard operating procedures (SOPs) usually aren’t one of them.
“They’re difficult,” says Brandon Jones, co-owner of St. Cyr Pool & Spa in Middleton, Massachusetts. “It’s tempting to want to put SOPs on the back burner,” especially amid the everyday hustle of running a business.
In an era where shoppers are more likely to order online than walk into a store, creating a captivating showroom is essential. For retailers, this means the store must offer something the internet cannot. Consumers often look for fast, convenient and exciting shopping, so quick store refreshes can be a game changer.
Starting in retail at just 16, Joshua Rolfe built his career from the ground up — stocking shelves, performing water analysis and selling parts and chemicals before ever stepping into a service van.
During her 12 years with Dartmouth Pools & Spas, Kait Correia has risen from selling chemicals in the retail store to running the entire operation as general manager.
When attendees of the Topsfield Fair in Massachusetts strolled the site last fall, they came across a possible first for the hot tub industry.
Jay Broyer and Brandon Jones, second cousins who co-own St. Cyr Pool & Spa in Middleton, Massachusetts, are a pair of entrepreneurs who take an aggressive approach to business.
From the outside, Jay Broyer and Brandon Jones know their approach seems unorthodox, some may even call it “crazy.” The…