Hot Tub Superstore
In just a few short years, Hot Tub Superstore has grown from a single-location venture in Reno, Nevada, to a burgeoning multistate retailer with a bold vision for expansion.
Steve Hammock — Hot Tub Hall of Fame
After 40 years at the helm, Steve Hammock retired from Watkins Wellness in 2022.
Hammock got his start in the Phoenix hot tub market in 1982 but was determined to make his way to San Diego where his family was from. A friend knew the owners at hot tub maker Watkins Manufacturing (now Watkins Wellness) and recommended him.
Play it Again
Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.