Pool & Hot Tub Alliance Launches Annual Business Operations Survey
The Pool & Hot Tub Alliance has partnered with Industry Insights to deliver PHTA’s first-of-its-kind business operations survey, which will become…
Pool & Hot Tub Alliance Welcomes Jeff Henriksen as Chief Strategy Officer
The Pool & Hot Tub Alliance has announced Jeff Henriksen has joined the organization as chief strategy officer. In this…
Power Women 2022 — Leading Ladies
The sampling offered below of six established hot tub professionals is proof positive that women’s leadership is a lifeblood for the industry. As the saying goes, “If you can see it, you can be it.”
Episode #50, The PHTA’s Strategic Action Plan, with Sabeena Hickman
When Sabeena Hickman joined the newly formed PHTA in the fall of 2019, she thought she knew what her biggest…
Pool & Hot Tub Alliance Appoints CEO
The Pool & Hot Tub Alliance announced the appointment of Sabeena Hickman, CAE as PHTA’s president, CEO and staff liaison…