New leaders, fresh ideas and the next chapter for an industry built on relationships
One of my favorite things about putting together our 30 Under 40 issue is seeing just how many ways there are to build a career in this industry.
Unlocking Hidden Revenue
For many hot tub retailers, success has traditionally been measured by spa sales. But experienced dealers know long-term stability isn’t just about selling more units; it’s about maximizing the value of every customer after the sale.
Break the Law
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often seem to flatline or end in burnout? Over the past year in the SpaRetailer sales training video series, we’ve focused on uncovering and removing the barriers that keep many people stuck in what Seth Godin calls “90% below average.”
Everyone’s in Sales — Even Technicians
I have rarely met a service tech who considered themself in “sales,” and I understand why — in their world, salespeople usually create problems, and techs fix them.
Cada Pools and Spas
Illinois-based Cada Pools and Spas is preparing to celebrate its 45th anniversary next year. It took a few sticks of dynamite to get the Cada family into the business in the 1960s, says A.J. Cada, the company’s store manager.
Navigating to Higher Profits
When you’re on a journey, you need a starting point and a destination to be successful. In business, we use key performance indicators to map out those points and improve profitability.
Back in the Game
When its founder died in 2011, many wondered if Dynasty Spas would survive.
Creative Energy
Since its inception in 1976, Creative Energy has lived up to its name. Founded by innovators Denis Kasten and Rolf…
PHTA’s Pulse Survey Shows Continued But Slowing Growth Across Industry
The PHTA’s Q3 pulse report indicates revenue has remained the same or increased for more than 61% of respondents.
Hot Tub Buyers Can Cool Their Jets
The dilemma, especially for big-ticket purchases such as hot tubs, is what to do about it — for buyers and sellers.
Viking Spas: Elevating its Look for Modern Times
“New year, new me,” isn’t just a phrase to Viking Spas. The Wyoming, Michigan-based, spa dealership started 2023 with a…
Price Woes
“What filter does my spa take?” a customer on the phone asked me. “Would you like me to bring new…