The Birth of the Cover Lift
THE COVER LIFT HAS BECOME such an essential part of a hot tub that it’s hard to think of a…
Signature Spas: Proudly Made in America
Mike Johnson is excited to talk about Signature Spas, he has plenty of reasons, but his No. 1 reason is:…
Finding Great Workers
During my recent presentations and consultations with leaders and management teams, I’ve heard many comments about the current tight job…
SR Panel: Our Most Important Numbers
Attending classes at the 2016 IPSPE show reaffirmed that numbers should be very important to all owners and managers if…
The Chemical Balance
Chemical sales are a guaranteed way to keep customers coming in your doors. If your chemical profit margins are struggling,…
Price Woes
“What filter does my spa take?” a customer on the phone asked me. “Would you like me to bring new…
Fire Magic Grills
It was more than 60 years ago when Robert H. Peterson, a metalworker and tinkerer living in Pasadena, California, visited…
Leisure Concepts: Step by Step
Mike Genova of Spokane, Washington–based Leisure Concepts has an eye and vision for detail. The company’s recent release of a…
Six Rules of Successful Email Marketing
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015…
Are You Making Money?
In the hustle and bustle of running your business, it’s easy to ask yourself, “Am I making any money?” The…
Salary Cap
This issue of SpaRetailer is an actuary’s dream come true: Numbers, stats and percentages, presented to help in all areas…
East Meets West
Eleven years ago, twin sisters Adrianne and Rene, along with their husbands Tom Tritt and Brett Huston, purchased Patio Pleasures…