Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
There’s a stark contrast between the purpose of a showroom — designed to highlight the benefits of owning a hot tub — and the indoor environment where the products are displayed.
In this episode of the Spa Retailer podcast, host Megan Kendrick interviews Steve Hammack, former president of Watkins Wellness. Steve...
Weeks into his second term, President Donald Trump has announced and enacted a variety of tariffs on key U.S. trading partners. The original tariffs — 25% on goods from Canada and Mexico and an additional 10% on imports from China — have been delayed or modified, creating more uncertainty for the hot tub industry.
The Hot Tub Hall of Fame was founded in 2024 by SpaRetailer magazine in collaboration with the International Hot Tub Association.
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
After 40 years at the helm, Steve Hammock retired from Watkins Wellness in 2022.
Hammock got his start in the Phoenix hot tub market in 1982 but was determined to make his way to San Diego where his family was from. A friend knew the owners at hot tub maker Watkins Manufacturing (now Watkins Wellness) and recommended him.
It’s hard to believe we’re already finishing our last issue of 2024 — it feels too early to be reflecting on the year. I am so proud of everything my team has accomplished this year. They put together a yearlong succession planning series, which included webinars, podcasts and articles; launched 30 Under 40 for SpaRetailer; started the Hot Tub Hall of Fame; and behind the scenes, have been working on a new website, which will be coming soon. And of course, the backdrop to all of that are the big life milestones that everyone experienced. I threw a lot at them this year, and they knocked it out of the park.
Meet the 2024 inductees to the Hot Tub Hall of Fame.
In 2015, Rachel Ertman joined Watkins Wellness as a marketing programs specialist. Armed with a degree in communications and advertising, along with a background in customer service, Ertman found her stride. Her role allowed her to immerse herself in the industry, serving Watkins Wellness’ dealer network and connecting with the company’s mission.
The Hot Tub Store in Northern California has long been known for more than just its luxurious hot tubs.
When it comes to the complex question of hot tub pricing strategies, there isn’t a one-size-fits-all method.