Watkins Wellness, a subsidiary of Masco Corporation and a global manufacturer of home wellness products, including hot tubs, aquatic fitness systems, saunas and cold plunges, announced the appointment of Steve Stigers as its new president, effective Dec. 1. Stigers succeeds VJ Teenarsipur, who has accepted the position of president of Behr Paint Company, another Masco Corporation subsidiary.
Stigers, a 19-year veteran of Watkins Wellness, most recently served as executive vice president. Over nearly two decades, he has held a variety of leadership roles within the company across the North America and international business segments, global marketing and corporate strategy.
“I’m thrilled to pass the leadership of Watkins Wellness to Steve, a passionate and growth-driven leader with a deep understanding of our customers,” Teenarsipur says. “With his strong leadership and commitment to our values, I’m confident Steve will continue to foster the customer-centric, people-first culture that defines Watkins Wellness.”
As he steps into the role, Stigers emphasizes the importance of maintaining the company’s long-standing values.
“If there’s one thing at the top of my list of things to be conscientious of and grow and evolve, it’s our culture,” he says. “Our culture — the Watkins Way — is our ethos, and those are the values that we live by every day.”
He also highlights a continued focus on serving both retailers and consumers.
“If we’re innovative and customer-focused — focused on what’s best for our dealers and what’s best for the consumers — ultimately that’s a winning formula that will be hard to beat,” Stigers says. “That’s what we’re going to keep doing and what we’ve always done.”
Looking ahead, Stigers expresses enthusiasm for the future of the wellness category.
“As consumers continue to place more emphasis on wellness in their daily lives, it’s a really exciting industry to be a part of,” he says. “I can say with confidence that the best days for our industry still lie ahead.” For more information about Watkins Wellness, visit watkins.pro/en.