2024 30 Under 40

Joe King’s life in the pool and spa industry began before he even had a driver’s license. As a teenager, he worked alongside his father, servicing swimming pools and learning firsthand the value of clean water, customer trust and hard work. That experience planted the seeds for what would become King Technology, officially founded in 1979 by King and his father, Lloyd, who had invented a brominator small enough for a hot tub.