2025 Retail Stars
Celebrating the retailers whose vision, hard work and customer focus keep the hot tub industry shining
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Atlas Spas and Swim Spas | A Rebrand and Revved Up Growth
Moving from construction to hot tub sales, the Downs family’s business journey evolved naturally.
Ponderosa Hearth and Home
Dianne Cloyd, Co-Owner Q: What are some of the specific challenges you face in your region?We’re in a strange place…
Speed to Lead
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
AJ Grucky — 30 Under 40 2024
AJ Grucky has been in the pool and hot tub industry his entire life. “My father, John Grucky, has been working in the industry since 1987 with Blake Sales Associates, a manufacturer’s rep firm,” he says.
The Fixer Upper
In 1995, Terry Valmassoi moved his family from Southern California to Knoxville, Tennessee, to take a job with L.A. Spas….
Power Women: Ann Spires
Ann Spires, president, Essentials Spa Supplies