2025 Retail Stars
Celebrating the retailers whose vision, hard work and customer focus keep the hot tub industry shining


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No hot tub dealer wants to see a 3,000-pound swim spa careening into a house. That’s why delivery day preparation…
Finding good talent is a challenge, but it’s not hard to retain if you foster a training-oriented culture at every level and share the rewards.
Bruce Richards started at Watson’s in Indianapolis when he was 19 years old. Now he owns his own Watson’s franchise…
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
In 2021, the Federal Trade Commission — the agency charged with protecting consumers and promoting fair competition — codified its Made in USA guidelines into the Made in USA Labeling Rule, making them an official, enforceable regulation rather than just guidance.
Photography by Studio Macleod Owners: Kelly and Shirley KingBozeman, Butte and Helena, MontanaMountainHotTub.comFacebookInstagramTwitterHot Tubs: Hot Spring Spas and Freeflow SpasSwim…