Pool | Spa | Patio Expo

SpaRetailer has curated a list of top seminars, networking opportunities and must-see booths for hot tub professionals attending the 2024 Pool | Spa | Patio Expo, ensuring you get the most out of your time in Dallas.

---

Expo Hall

Tuesday, Nov. 12: 10:30 a.m. – 5 p.m.

Wednesday, Nov. 13: 10:30 a.m. – 5 p.m.

Thursday, Nov. 14: 10:30 a.m. – 2 p.m.

---

Events

10 Deadly Performance Obstacles for Salespeople and How to Overcome Them

Monday, Nov. 11

9 a.m. – noon

• Level 1 in Room A130
• $195

Planning for Your Business and Life Transitions

Monday, Nov. 11

1 – 4 p.m.

• Level 1 in Room A130
• $300 per attendee

Hot Tub Hall of Fame/PHTA Awards of Excellence Reception

Monday, Nov. 11

5 – 7 p.m.

Keynote, Day 1
Raise Your Game with Alan Stein, Jr.

Tuesday, Nov. 12

9:15 – 10:20 a.m.

Keynote, Day 2
Economic Trends: Navigating Business Challenges and Opportunities in the Pool & Hot Tub Industry

Wednesday, Nov. 13

9:15 – 10:15 a.m.

Power Women: Overcoming Career Obstacles and Challenges

Wednesday, Nov. 13

11:30 a.m. – 12:30 p.m.

• Blossom and Lead stage

---

PHTA Education

Sunday, Nov. 10

8 a.m. – 5 p.m.

Certified Hot Tub Technician (CHTT) (two-day course)

Monday, Nov. 11

8 a.m. – 5 p.m.

Certified Hot Tub Technician (CHTT) (two-day course)

Tuesday, Nov. 12 

3 – 3:45 p.m.

PHTA / WAVE: How to Grow Yourself and Your Business

Wednesday, Nov. 13

3 – 3:45 p.m.

IHTA: Service Profitability: Turning Your Service Department into a Strategic Advantage

---

Show Floor Education

Blossom and Lead Stage

A curated show floor education area focusing on the advancement of women in the pool and hot tub industry

Tuesday, Nov. 12

2 – 4 p.m.

Discover Who You Are — and Own It!

4 – 5 p.m.

Happy Hour

Wednesday, Nov. 13

11:30 a.m. – 12:30 p.m.

SpaRetailer/PoolPro Power Women: Overcoming Career Obstacles and Challenges

1 – 2 p.m.

Showcasing your Worth Without Ruffling Some Feathers!

2:30 – 3:30 p.m.

Navigating Success: Insights from Industry Leaders in the Swimming Pool Sector

4 – 5 p.m.

Lead Like a Woman

Expo Stage

Tuesday, Nov. 12

12:30 – 1:15 p.m.

5 Marketing Mistakes Pool, Spa and Deck Entrepreneurs are Making

2:30 – 3:15 p.m.

9 Ways AI Can Help You Book More Jobs This Year

Retail Innovation Stage

Tuesday, Nov. 12

11:30 a.m. – 12:15 p.m.

Rewards/Loyalty Program

12:30 – 1:15 p.m.

Get Your Story to Resonate Online to Boost Your Revenue: Digital Communications & Advertising

1:30 – 2:15 p.m.

Big Ticket Sales

2:30 – 3:15 p.m.

Service Management: Part Three of the Balanced Business Approach

3:30 – 4:15 p.m.

Top 3 Immediate Impacts: How Do We Keep People in The Store

Wednesday, Nov. 13

11:30 a.m. – 12:15 p.m.

Holding Store Events

12:30 – 1:15 p.m.

Autoship Programs

1:30 – 2:15 p.m.

Creating a Store Culture

---

Conference Education

Tuesday, Nov. 12

8 – 9 a.m.

12 Characteristics of a Great Designed Small Space 

Turn Your Team Into a Championship Team: Hiring, Training, Management, Motivation and Retention

11 a.m. – noon

Be at Your Best Every Day: 5 Principles to Consistent Sales Success

1 – 2 p.m.

Hot Water Spa Chemistry: It’s Not Just a Little Pool

Learn How Advertising on Amazon Prime Video, Hulu & More (CTV/Video Streaming) Improves Your Return on Ad Spend

Standard Operating Procedures (SOP) Development

2:15 – 3:15 p.m.

Enhance Your Digital Footprint & Generate Better Leads

Leaders Enhance Life

Visual Merchandising to Increase Sales

Wednesday, Nov. 13

8 – 9 a.m.

Fast Friends — Quickly Bond with Your Clients to Discover What They Really Want

Future-Proof Your Business — 10 Game Changing Digital Marketing Strategies for 2025

11 a.m. – noon

Boost Your Revenue by Becoming a Trusted Expert for Your Customers

Leveraging Generative AI for Small Business Efficiency: Practical Strategies and Tools

1 – 2 p.m.

Exploring Transition Options — What We’ve Learned

Retail Innovations ­— Utilizing Digital Signage in Your Showroom to Transform Your Sales

2:15 – 3:15 p.m.

Engaging Gen Z+: Strategies to Attract & Retain Top Talent in the Pool, Spa and Patio Industry

Why Sauna, Why Now?

Thursday, Nov. 14

8 – 9 a.m.

Designing, Planning & Installing a Gas Fire Pit

Developing a 12-month Marketing Calendar

Preparing for Your Future with an Exit Plan

Retail Power Panel

9:15 – 10:15 a.m.

Driving Results Through Effective Communication

10:30 – 11:30 a.m.

Developing Leaders in Your Company

---

Booths

Make sure to visit our partners’ booths to discover the latest products and services.

• Anderson Manufacturing: 2422
• Aqua Comb / Mi-Way, Inc.: 2917
• AquaFinesse: 1320
• Aquastar Pool Products: 7703
• Automatic Pool Covers, Inc.: 1022
• Bellagio Luxury Co., Ltd: 7720
• Biolab, Inc: 2712
• Blossom and Lead – A Backyard Gathering: 9509
• Blue White: 8623
• Celtic Hot Tubs: 3721, 3925
• Cover Care, LLC: 1121
• Endless Pools: 2828
• Essentials: 7716
• FROG Products: 2925
• HASA/Orenda: 4519
• Haviland Pool & Spa: 7112
• Heritage Pool Supply Group: 3416, 4712
• Ideal Brands/Riptide Spa: 7512
• Industrial Test Systems, Inc.: 5019
• inSPAration, Inc.: 4716
• IPS Controllers: 5719
• LaMotte Company: 7909
• Leisurecraft: 8702
• LOU powered by Evosus: 8006
• Magen Eco Energy US: 1909
• Nidec – U.S. MOTORS: 2316
• Pal Lighting LLC: 3121
• Pool and Hot Tub Alliance (PHTA): 2900
• PoolRX: 2125
• Poolside Tech: 2106
• QCA Spas: 2516
• Ramuc/Tuff Coat: 8522
• Raypak: 4516
• RB Retail & Service Solutions: 1701
• RENOLIT : 6710, 8317
• Serum Watercare: 7519
• SilkBalance Hot Tub Water Care: 2912
• Skimmer: 1600
• SpaRetailer Magazine/PoolPro Magazine: 1920
• Spazazz: 8508
• Stegmeier: 4221
• Strong Spas: 3709
• Sunbelt Hot Tubs: 8920
• Superior Wellness: 7104
• Top-Up Turtle: 1521
• Trevi – Dynasty Spas Inc.: 8116
• Ultralift Cover Lifter Systems: 3725
• Viking Spas: 2309
• Watkins Wellness: 2928, 3129, 3329 PMR