2024 Retail Stars
Standout retailers share their company stories


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IN 2004, Jason Joswick purchased Valley Hot Spring Spas, in Murrieta, Calif., from a softball buddy. The two had planned…
The hot tub industry is poised for a large number of business handovers in the coming years as retail store owners prepare for retirement.
As a business owner, you juggle multiple tasks: managing a team, handling clients, bringing in new leads and making sure projects run smoothly. Among these, one critical responsibility is often neglected: ensuring profitability. We think about, worry about and hope for profit but often don’t do anything to actually improve net profit.
Connie Divelbliss-Ashcraft, Vice President Q: What is the biggest challenge of selling hot tubs in your area?One of the biggest…
Photography by Corey Fenders Mainely Tubs is one of only two stores to receive the Locksin Thompson award from Hot…
Cody Meador has built a career helping shape standout brands in the hot tub industry. He began at Jacuzzi Group, serving as senior product marketing manager for Jacuzzi, Sundance and Dimension One, where he worked closely with engineering, sales and international teams to launch products and support global marketing campaigns.