Episode #138 The Future of Spa Retail Marketing: Expert Tips from Greg Haines
In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haynes, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haynes emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively.
Show Notes with Timestamps:
00:00 Introduction and Casual Conversation
01:34 End of Year Reflections
02:33 Meeting Agenda and Playbook Discussion
05:36 Podcast Introduction and Guest Background
06:56 Greg’s Career Journey
15:18 Digital Marketing Insights
28:42 AI and Future Trends
30:34 The Shift to AI in Search Engines
31:07 Optimizing Websites for AI
31:39 Importance of FAQs and Local Content
32:37 Structured Data and Site Audits
34:25 Custom GPTs for Clients
37:12 AI in Business Operations
45:23 Digital Marketing Strategies for 2026
55:00 Personal Insights and Experiences
59:01 Engaging Content and Lead Generation
