Hawke Media Named Agency of Record for Jacuzzi Group

Hawke Media has been named agency of record for Jacuzzi Group, supporting the company’s portfolio of brands, including Jacuzzi Hot Tubs, Sundance Spas, Dream Maker Spas and Hydropool Hot Tubs and Swim Spas.

The appointment builds on a relationship spanning more than a decade. Before Hawke Media acquired Normal Bear Media in 2024, Scott Johnson, founder and former CEO of Normal Bear Media and now senior managing director at Hawke Media, worked with Jacuzzi Group and its dealer network on digital marketing, website development, showroom design, advertising and customer acquisition strategies.

“This appointment is the result of years of collaboration, trust and a shared vision for the future,” Johnson says. “Jacuzzi Group has consistently set the standard for innovation and excellence in the wellness industry. We are honored to deepen our partnership and help accelerate growth for both the corporate brands and the incredible dealer network that supports them.”

According to the companies, Hawke Media will provide support across brand strategy, performance marketing, creative development, dealer programs, customer acquisition and retail experiences. Hawke Media says it maintains an exclusive focus within the hot tub category by working only with Jacuzzi Group brands and their authorized dealer network.

“Expanding our partnership with Hawke Media allows us to build on an already strong foundation,” says Destini Protich, senior director of marketing for Jacuzzi Group. “Scott and his team understand our business, know our dealers and have a proven track record of supporting their success. Bringing that experience together with our corporate marketing efforts closes the loop — strengthening the support we provide to our dealers while creating a more cohesive, integrated approach across the Jacuzzi brand.”

For more information, visit hawkemedia.com and jacuzzigroup.com.