Episode #66, Support the Hot Tub Industry with Steve and Tracine
The International Hot Tub Association has been working to protect the hot tub industry since 2008. Now part of the…
Episode #65, Selling Hot Tubs (Locally) Online with Gunnar Graven
Gunnar Graven is the second generation in his family at the helm of Steepleton in Louisville, Kentucky, but the fourth…
Costco to Masco
When Scott Clark brought Caldera Spas onto his showroom floor in 1995, it was a departure. “I was used to…
The State of the Industry
I went back and reread all my prior welcome letters from this year’s magazine issues. I was starting to sound…
Episode #64, When a Marketer Starts Selling Swim Spas with Ben Poggemiller
Ben Poggemiller is back on The SpaRetailer Podcast to share what his company has been doing to sell swim spas….
Episode #63, NASCAR and Hot Tubs with Ryan Truex
Truex as his “hot tub salesman” alter-ego. This episode’s guest is NASCAR racer Ryan Truex. Truex drives the #40 Chevrolet…
Refined in Fire
Father and son Earl and Josh Michels stood in the parking lot of their hot tub business and watched it…
Quiet on the Home Front
If you open this issue of SpaRetailer to the back, you might notice our news section is a little light….
You’re Gonna Make it After All
Phoebe Briley didn’t grow up thinking she’d sell hot tubs. But after 15 years of selling them for someone else,…
The Fixer Upper
In 1995, Terry Valmassoi moved his family from Southern California to Knoxville, Tennessee, to take a job with L.A. Spas….
Welcome to Wellness
The hot tub industry often looks to cars to find inspiration for hot tub design. That shouldn’t be too hard…
Stretched Thin
I’m writing this one partly to myself. I think we all expected there to be a slowdown by this point,…