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Episode #65, Selling Hot Tubs (Locally) Online with Gunnar Graven

Gunnar Graven is the second generation in his family at the helm of Steepleton in Louisville, Kentucky, but the fourth generation overall to run the business founded in 1908.

Graven has turned his company’s website into its third location — making a concerted effort to ramp up online sales, including selling hot tubs online. Graven talks us through the evolution of their website and how they beat his ecommerce sales goals six times over.


This episode is sponsored by Marquis.

AQUATIC TRAINING VESSELS HIGH FLOW THERAPY: FASTER, FITTER, FIERCER

Aquatic Training Vessels are much more than a traditional swim spa. Hydrodynamic flow design and control plus a unique range of pumps and jet arrays deliver water flow users can customize for their aquatic workout. The Kona’s exclusive system design uses six Whitewater-4 jets to deliver water flow beyond the volumes created by the pumps, delivering up to 39% more flow than comparably sized competitive jets, plus two mid-vessel Buoyancy Jets that provide mid-to-lower torso lift during swimming. The V150 party/swim tub utilizes Whitewater-4 jets: three swim jets and two footwell jets, plus Directional, Conal and Orbital Jetpods in eight therapy seats.