Things We Gained in the Fire
Photography by Chris Constantine “There’s a fire down in town. In case it comes up the hill, what do you…
Accessories Market At a Glance
The No. 1 mistake hot tub retailers make when it comes to selling spa-side accessories, some dealers say, is not…
Tales of Sales
Robert Kaplan Bought: Black Pine Spas Robert Kaplan was looking to buy an existing business, but hot tubs were not…
Episode #15, Launching an ESOP with Jim Van Fleet, Pt. 1
In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim…
Episode #14, Key Marketing Ratios
Danielle Lavallee Wasson joins us again to delve into how to best track your marketing.
Episode #13, KPI’s To Track
Megan and Danielle Lavallee Wasson delve deeper into her recent article about key performance indicators, tackling some of the performance…
Episode #12, Love Is All There Is
A Valentine’s Day remembrance — Sky Matula reflects on the fire that destroyed his childhood home and his mother’s message…
Where to Post Your Next Job Listing
You’ve nailed your marketing message and target audience; leads are pouring in and sales are great. But any time an…
Caring for Your Greatest Asset
At the Pool | Spa | Patio Expo in November, I asked a very successful hot tub retailer what they…
Episode #11, SEO and Organic Marketing
What is SEO and organic marketing? How can it help me get more leads and increase sales? Search engine optimization…
Episode #10, The Legacy of Olympic Hot Tub
Don Riling worked at Olympic Hot Tub for 21 years before he purchased the business. Hear about how his role…
Bullfrog Spas: Hot Tub Reality
Last year at the International Pool | Spa | Patio Expo, the Bullfrog Spas booth could have been at the…