Viking Spas, a family-owned manufacturer of handcrafted hot tubs based in west Michigan, announced several leadership promotions and the addition of a new regional sales representative.
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Watkins Wellness, a subsidiary of Masco Corporation and a global manufacturer of home wellness products, including hot tubs, aquatic fitness systems, saunas and cold plunges, announced the appointment of Steve Stigers as its new president, effective Dec. 1. Stigers succeeds VJ Teenarsipur, who has accepted the position of president of Behr Paint Company, another Masco Corporation subsidiary.
Bullfrog Spas, a hot tub manufacturer, announced the promotion of Adam Patrick to vice president of sales. This change reflects the company’s ongoing commitment to helping its dealer partners grow and thrive while ensuring alignment between Bullfrog Spas and the network that brings the brand to life every day.
The International Pool | Spa | Patio Expo brought together professionals from over 40 countries for three days of education, networking and product innovation, highlighting new technologies shaping the pool, spa and outdoor living industries.
Superior Wellness has been ranked 97th on the Financial Times Europe’s Long-Term Growth Champions 2025 list, recognizing the Chesterfield-based hot tub and wellness manufacturer as one of the fastest-growing companies in Europe.
The Pool & Hot Tub Alliance announced Scott Frost has been appointed as chairman of the board for 2026.
When Fred Bachmann’s store won the Locksin-Thompson Dealer of the Year Award at the annual Watkins Wellness conference, he was stunned. The honor recognizes dealers who have shown excellence, leadership and pretty darn good sales.
When the founders of Great Bay Spas & Sauna approached Jamie Burson in late 2019 about buying the company, he was caught off guard. He’d been with the New England retailer since he was 20, working his way up from the warehouse to sales and management, and had always dreamed of owning the business. But when the opportunity came, it suddenly felt real.
When Fiesta Pools & Spas opened in Tulsa, Oklahoma, in 1956, backyard pools were still a novelty, and the hot tub industry as we know it hadn’t even been born. Nearly 70 years later, the company has become a community fixture — a legacy Travis Hogan stepped into when he purchased Fiesta in 2004 at just 28 years old.
Family has always been at the heart of Cada Pools and Spas. For brothers Tom and Brian Cada, carrying forward the business their father started has been as much about honoring tradition as it has been about adapting to change — and now the next generation is finding its place.
In 2021, the Federal Trade Commission — the agency charged with protecting consumers and promoting fair competition — codified its Made in USA guidelines into the Made in USA Labeling Rule, making them an official, enforceable regulation rather than just guidance.