Editorial Staff

Olympic Hot Tub Marks 10th Annual Honoring Heroes Event

Olympic Hot Tub is marking the 10th anniversary of its Honoring Heroes event with a partnership supporting the King County Search and Rescue Association.

News

MasterSpas CEO Terry Valmassoi to Retire; Kevin Richards Named Successor

MasterSpas announced that CEO and co-founder Terry Valmassoi will retire from his role effective June 30, 2026, concluding a more than 50-year career in the hot tub industry.

Features | Current Issue

Come to Life: The 50-Year Story of Caldera Spas

Fifty years is a rare milestone in any consumer industry. In the hot tub business, it’s almost unheard of. Caldera Spas reaches that mark in 2026 — still distinct, still growing and still recognizable to the dealers who have built their businesses around it for decades.

Profile | Current Issue | Hall of Fame

Joe King

In the ’70s, hot tubs were more of a curiosity than an industry. In the fall of 1978, Joe King was in southern England, studying business marketing management and trying to imagine a future that didn’t automatically lead to his family’s company in Minnesota.

Insiders | Current Issue

What has been your most reliable technique for getting high-quality leads?

SpaRetailer Insiders: What has been your most reliable technique for getting high-quality leads?

Stores | Current Issue

Hot Spring Spas of Iowa and the Twin Cities

When you ask Sean Schaben about the success of Hot Spring Spas of Iowa and the Twin Cities, he starts with his father, Paul Schaben, an Iowa hardware salesman with an arthritic hip who discovered hot tubs in the early 1980s.

News

Rocky Holt Joins O-Care as Business Development Manager

O-Care has added Rocky Holt to its U.S. team as business development manager for the West Coast. In this role, Holt will support dealer partnerships and expand adoption of O-Care’s water care system for hot tubs and swim spas.

News

RB Retail & Service Solutions Launches Marketing Services Program for Dealers

RB Retail & Service Solutions has introduced a new marketing services program to support its dealer network with digital marketing strategy and execution.

News | Obituary

Obituary: Paul Schaben

Paul Adolph Schaben, founder of Hot Spring Spas of Iowa & the Twin Cities and a longtime Iowa entrepreneur, died March 8, 2026, in Carroll, Iowa. He was 86.

News

MasterSpas Marks 30 Years of Manufacturing Leadership

MasterSpas is celebrating its 30th anniversary in 2026, marking three decades of domestic manufacturing, product innovation and industry leadership.

News

Georgia Spa Company Names Joey Gryzenia as Hot Tub for a Hero Recipient

Georgia Spa Company announced retired Senior Chief Dennis “Joey” Gryzenia, United States Coast Guard, of Blue Ridge, Georgia, as the recipient of its annual Hot Tub for a Hero award, presented through the company’s Gives Back program.

Hall of Fame | Profile

Alice Cunningham

When Alice Cunningham walked away from a prestigious federal career in the mid-1970s to start a hot tub business, her father cried. She had a month of vacation, excellent benefits and a senior role administering job training programs for tens of thousands of people nationwide. She was, by every conventional measure, doing exactly what she was supposed to do.

Olympic Hot Tub Marks 10th Annual Honoring Heroes Event

MasterSpas CEO Terry Valmassoi to Retire; Kevin Richards Named Successor

Come to Life: The 50-Year Story of Caldera Spas

Joe King

What has been your most reliable technique for getting high-quality leads?

Hot Spring Spas of Iowa and the Twin Cities

Rocky Holt Joins O-Care as Business Development Manager

Obituary: Paul Schaben

MasterSpas Marks 30 Years of Manufacturing Leadership

Georgia Spa Company Names Joey Gryzenia as Hot Tub for a Hero Recipient

Alice Cunningham

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