Jerry Pasley, CEO of Bullfrog Spas, has announced his retirement, effective December 31, 2023. Since assuming the CEO role in early 2011, Pasley has played a pivotal role in shaping the company’s trajectory and establishing Bullfrog Spas as an industry leader.
Pasley remains dedicated to Bullfrog Spas’ mission and intends to retain his responsibilities on the company’s board of directors where he will serve for a time as executive director to ensure a smooth and successful transition.
In light of Pasley’s retirement, Bullfrog Spas announced the promotion of Dan Sjoblom to the position of CEO. Sjoblom has most recently served as president and has led efforts in marketing, sales, retail, product development and operations during his 14 years with Bullfrog Spas.