Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems to reengage them,” says.
The SOP Update
People are drawn to the spa industry for many reasons, but standard operating procedures (SOPs) usually aren’t one of them.
“They’re difficult,” says Brandon Jones, co-owner of St. Cyr Pool & Spa in Middleton, Massachusetts. “It’s tempting to want to put SOPs on the back burner,” especially amid the everyday hustle of running a business.
Pop-up Payoff
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
A Method to Your Meetings
Let’s get together for a quick meeting.”
If the hair on the back of your neck just stood up, or you’re looking for the closest exit, you are not alone. While they are meant to share information, encourage collaboration and build morale, few meetings prompt excitement.
Balancing Demand, Stock and Strategy
For spa retailers, stock management is typically straightforward, with sales data from previous years offering a solid foundation for forecasting — barring the occasional hiccup.
Paying the Rent and Securing the Future
Looking beyond one-time sales, spa retailers count on recurring revenue to provide a consistent, reliable source of income to manage expenses, plan for growth and navigate a sometimes uncertain market.
Learning the Ropes
As many business owners know, finding and hiring new talent can be a challenge, and bringing the new hires up to speed can be even more difficult.
Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
Save the Day
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
A Fresh Perspective
In the evolving landscape of the modern workplace, understanding Generation Z — those born roughly between the late 1990s and early 2010s — has become crucial.
From Overview to Action
In the ever-evolving job market, how businesses define roles and expectations is crucial for attracting the right talent. A key element involves distinguishing between job descriptions and responsibility sheets, two tools that, when used together, can help businesses and employees work better.
Wake Up Before They Go
Learning the hot tub business can be a challenge and for your employees, the learning curve can be high — as can the rewards.