SR Panel: Our Best Marketing Bet
Austin LampkinGeneral Manager, Family Leisure – San AntonioSan Antonio, Texas For Family Leisure of San Antonio, we focus heavily on…
Artesian Spas: Modern Wow Factor
When Artesian Spas first revealed its latest hot tub line — the Artesian Elite — at the PSP Expo in…
Aspen Spas: The Will of the People
In the Aspen Spas retail store, located in St. Louis, Missouri, patrons have always had the option of purchasing a…
New Web Series Combines Fun and Education about Spa and Pool Industry
On May 11, 2018, the first in a series of entertaining YouTube videos on the Legendary Pools & Spas channel…
Hot Tub Products Launches New Marketing Program
How do you keep in touch with customers once they’ve bought a hot tub? As a retailer, if you only…
Firm Foundation
Photography by Steven McNeil Bill Elliot, co-owner of The Sundance Spa Store, did not expect to still be selling hot…
We Interrupt This Program . . .
Business owners know it’s important to keep up with the latest advertising methods, but traditional routes like television commercials might…
Capturing Your Target Audience
Geolocation technology can help you hone in on people who are right in your area, even if they’re just there…
Sneak Peek
Virtual showroom tours on hot tub dealer websites are a cutting-edge way to market, with retailers showing off merchandise long…
Reviewing Radio Relevancy
There was certainly a time when radio was the king of advertising; if you needed to get your business name…
Make ’Em Yelp
More than 70 percent of leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president…
Searching for the Perfect Ad Mix
Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is…