Features

  • The Jacuzzi Family — Hot Tub Hall of Fame

    The story of Jacuzzi is an American dream realized through water and wellness. It began in the early 20th century, when seven brothers from Casarsa della Delizia, Italy, immigrated to the United States. Settling in California, the Jacuzzi brothers — Valeriano, Francesco, Rachele, Candido, Giocondo, Gelindo and Joseph — channeled their mechanical knowledge into aviation and agricultural pump technologies, founding Jacuzzi Brothers Inc. in 1915.

  • 2025 Hot Tub Hall of Fame Inductees

    The Hot Tub Hall of Fame was established in 2024 through a partnership between SpaRetailer magazine and the International Hot Tub Association. Created to celebrate the pioneers and visionaries of the industry, the Hall of Fame shines a spotlight on the people whose passion and dedication have shaped the way the world experiences hot water. Honorees come from every corner of the hot tub world.

  • The Hot Spot for Retail Success

    Each year, the International Pool | Spa | Patio Expo brings together the industry’s top professionals, brands and educators for a week of networking, innovation and hands-on learning. In its return to Las Vegas, the 2025 event promises even more opportunities to discover the latest products, connect with peers and gain insights to strengthen your business.

  • The Hot Tub Hustle

    Want to host buzzworthy events that get your hot tub customers bubbling with excitement? Great sales events don’t just happen — they’re planned. From special partnerships to high-energy expos, we’ll break down how to generate buzz, engage your community and make your next hot tub event a standout success.

  • Speed to Lead

    If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.

    “[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.

  • Let’s Make a Deal

    In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.

  • Alive & Well

    Every day, hot tub retailers promote wellness and good health. 

    Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.

  • Analyzing Your Market

    In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow. 

  • Stand Out

    Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.