Grow all aspects of your business at the International Pool | Spa | Patio Expo
Oct. 28 – Nov. 2, 2018, Mandalay Bay Casino and Resort, Las Vegas
SWIMN Annual Reception
(Supporting Women Industry Wide, Mentors & Networking | swimn.net)
Tuesday Oct. 30 from 5 to 7 p.m.
In room Islander DE at the Mandalay Bay Convention Center in Las Vegas. Registration is required and costs $10. The purpose of the event is to provide mentorship, networking and education to foster new relationships and ideas among women in the pool and spa industry. Heidi Ellsworth, founder of National Women in Roofing, will be the guest speaker, providing insight on how her group was started and grew to 700 members, and how SWIMN can do the same.
APSP WAVE Young Professionals
Wednesday Oct. 31 from 4 to 6 p.m.
Border Grill at Mandalay Bay. Admission is $10 for APSP members and $20 for nonmembers. This event is open to all pool and hot tub professionals under the age of 40. Select alcoholic drinks, nonalcoholic beverages and appetizers are included with admission. Due to limited space, reservations of tickets is required. For additional information, email email@example.com or call 703.838.0083 ext. 301.
Wednesday, Oct. 31 from 5:30 to 7:30 p.m.
Hosted by Acrylic Tank Manufacturing (ATM), 3451 West Martin Avenue C in Las Vegas (shuttle service from the PSP Expo venue provided). $50 entrance fee. Registration is required (included with the conference Super Pass).
19th Annual Genesis Family Reunion and Winemaker Dinner
Thursday, Nov. 1 at 7 p.m.
Canyon Gate Country Club, 2001 Canyon Gate Drive in Las Vegas. Registration is required; price is $195. Connect with fellow Genesis students, sponsors, faculty and industry personal. Wine selected by Chris Benziger of Benziger Winery in Glen Ellen, California will be provided, as well as a five-course meal prepared by executive chef, Ciro “CJ” Cucciniello.
“[Attending the Expo is] a good opportunity to see where the industry is at a glance — view new products, get ideas and possibly try new things. I think networking with your current vendors and peers can be the most valuable part of a show. Organize your time — set up meetings ahead of time with those you need to. Bring lots of business cards, and of course, hand sanitizer!”
Norm Coburn, New England Spas, Natick, Massachusetts
There are a host of educational opportunities at the Expo this year, so many we can’t list them all. Here are a few you may want to check out.
Spa Retailer Academy
New this year, the PSP Expo has collaborated with leading spa manufacturers to present the Spa Retailer Academy (Booth #1821). These quick sessions, each less than 60 minutes, will address the hot topics and challenges facing spa retailers including consumer financing, mobile retail, marketing and water care. More details on the classes: bit.ly/PSPsparetailer
Retail Boot Camp
Wednesday Oct. 31, 7:30 – 9 a.m.
Are you new to being a spa retailer? Then this course is probably a must for you! Chris Miller, president at Pacific Store Designs Inc. in Garden Grove, California, will present on the several parts of retail sales: outside design, inside design and merchandising, product presentation and setting standards and objectives for employees.
Do Sweat the Small Stuff
Wednesday Oct. 31, 9:15 – 10:30 a.m.
Merry Wise, president at Retrospective Publishing in Willis, Texas, presents this session where attendees will work toward expanding their profit margin by adding the small items to their retail store (chemicals, accessories, etc). Attendees will learn how to make a plan for the coming year, select products to offer, design a display and promotion plan, and create incentive strategies to get staff on board.
The Magic 8’s of Retail Selling
Thursday Nov. 1, 9:15 – 10:30 a.m.
In this interactive session, attendees will participate in seven sales skills activities that are easy to implement back at your hot tub showroom with your sales team and should result in increased sales. Presented by Chris Miller, principal at Profits Plus Solutions in Saint Petersburg, Florida.
Video for Every Stage of the Buyer’s Journey
Thursday Nov. 1, 9:15 – 10:30 a.m.
Pam Vinje, president and CEO of Small Screen Producer, will present for adding video content to your marketing strategy and reaching customers in a mobile-first society. You’ll learn what types of video are best for retailers, what platforms to utilize them on and what voice you’ll need to convey to resonate with all age demographics.
Portable Hot Tub Troubleshooting 101
Thursday Nov. 1, 9:15 – 10:30 a.m.
A course offered by APSP University, this session will examine hot tub operating systems, chemistry and customer interaction (explaining the importance of maintenance). John Schaedler, vice president of operations and facilities at Aqua Quip in Renton, Washington, will present this session geared toward beginner to intermediate hot tub service professionals and hot tub retailers looking to start offering maintenance services.
Find, Hire and Retain Self-Motivated Workers
Friday Nov. 2, 9:15 – 10:30 a.m.
Brad Humphrey, president and founder of Pinnacle Development Group out of Olathe, Kansas, will present field-tested hiring techniques for improving your workforce. Discussion items will include finding candidates outside of traditional hiring arenas and conducting a thorough and effective interview.
Hayward School of Business
Expo Show Floor, Booth 3027
These show floor seminars focus on sales, lead generation, social media and marketing:
- Wednesday, Oct. 31, 11:30 a.m. Google Adwords
- Wednesday, Oct. 31, 1:30 p.m. Earn More by Selling Less
- Wednesday, Oct. 31, 3 p.m. Is Your Website Providing “The Ultimate User Experience”?
- Thursday, Nov. 1, 11:30 a.m. How to Beat the Internet
- Thursday, Nov. 1, 1:30 p.m. Top Five Qualities Great Salespeople Share
- Thursday, Nov. 1, 3 p.m. Generate Leads Using Digital Technology
- Friday, Nov. 2, 11 a.m. Three Secrets to Sales and Marketing Success
- Friday, Nov. 2, 12:30 p.m. CONTAGIOUS Service!
APSP Certification Training for hot tub pros includes:
- Certified Pool & Spa Hot Tub Technician (two days)
- Certified Pool & Spa Maintenance Specialist (three days)
“Get to the show the minute it opens and plan to spend all day working the show. Try to schedule meetings for either before the show opens or after it closes.”
Brian Quint, co-owner, Aqua Quip (Seattle)
While at the Expo, we recommend you visit these exhibitors on the Show Floor to see what they have to offer — you may discover your next B2B partnership as you continue to build a successful spa retailer business. *Booths are subject to change, please check your show guide.
- APSP – Booth 2537
- Aqua Comb – Booth 2265
- Artesian Spas – Booth 2811
- Bullfrog Spas – Booth 1911
- Catalina Spas / Signature Spas – Booth 1921
- Clear Comfort – Booth 1448
- CMP – Booth 2037
- Core Covers – Booth 1851
- Covana – Booth 2129
- Dream Maker Spas – Booth 3349
- Gecko Alliance – Booth 3343
- King Technology – Booth 2031
- Leisure Concepts/Smartop – Booths 2137 and 2237
- NC Brands – Booth 2943
- RB Control Systems – Booth 1662
- Plaskolite – Booth 2649
- Pleatco – Booth 3137
- Serum Watercare – Booth 3247
- SilkBalance – Booth 1931
- Strong Spas – Booth 2737
- Ultralift – Booth 2449
- Watkins Wellness – Booth 2177
- Zen Awakening Massage Chairs – Booth 1356
Companies Mentioned in 2018 SpaRetailer Articles
- Big Green Egg, Inc. – Booth 2557
- Broadly – Booth 2077
- Byron Originals – Booth 2360
- Cal Spas – Booth 2423
- Confer Plastics – Booth 2849
- Cover Valet – Booth 2747
- Evosus Software – Booth 1831
- Fiberlite Umbrellas – Booth 2779
- Jobber – Booth 3647
- LaSiesta – Booth 3272
- Medicine Springs – Booth 1132
- O-Care – Booth 1265
- Poolmaster – Booth 2251
- Prism Hardscapes – Booth 3179
- SpaDolly – Booth 2349
- Spa Sled Mover – Booth 1779
- The Outdoor GreatRoom Company – Booth 3271
- Water for a Warrior – Booth 1164