Power Women and the Leadership That Strengthens the Spa Industry 

ByMegan Kendrick
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Members of the SpaRetailer team connect with industry partners Aimée Samuelson of B2B Marketing Solutions, far left, and Rachael Pritz of RB Retail & Service Solutions, second right, at the 2025 International Pool | Spa | Patio Expo.

Every other year, SpaRetailer returns to a feature we consider essential — Power Women. 

This isn’t about singling out one group at the expense of another; it’s about recognizing leadership that strengthens the whole industry.  

The women featured in this issue lead in ways that are fundamental to how strong spa businesses actually work. Their impact shows up in steady growth, resilient teams, trusted partnerships and companies that evolve without losing their center, and their influence reaches well beyond any single role or title, shaping workplaces and the long-term health of the industry. 

You’ll see those same qualities echoed throughout this issue. Women contribute insight on growth categories, business strategy, mentorship and operational resilience — alongside the men who move this industry forward. Progress isn’t created by spotlighting one voice; it’s created by understanding how many voices shape success together. 

Power Women exists to broaden the picture. To ensure the full story of leadership in our industry is being told accurately and completely. When that picture is clearer, we all benefit. 

Best,
Megan 

megan@kendrickcontent.com

Megan Kendrick is the owner and editor-in-chief of SpaRetailer magazine. She has written about the hot tub industry since 2008.

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