Radostina Stoycheva, 36
Compass Digital, Director of performance marketing
San Diego, California
Radostina Stoycheva started as a digital marketer in 2013 and has been focused on the hot tub industry since 2019, working on hot tub dealer websites and creating content for SEO, landing pages, emails and ads.
“As I became an expert in all things hot tub marketing, I worked my way up to account manager,” she says. “I’ve worked with more than 50 hot tub dealers in the last five years.”
In 2022, Stoycheva started Compass Digital with other marketing specialists.
“We specialize in increasing leads and traffic, building brand awareness and improving the user experience from presale to postsale,” she says. “Many dealers do not have anything in place to increase their customer lifetime value. My expertise in email marketing automation has helped in this area.”
After five years in this industry, Stoycheva says she enjoys helping hot tub dealers grow their businesses.
“I recently helped one of my dealers take their close rate from 5% to 20% by using a complete CRM setup for their sales team,” she says. “I have helped dealers go from $5 million to $10 million in revenue by adding content and increasing lead generation. I love seeing results, and that’s why I see this as a long-term career.”
Eventually, Stoycheva would like to lead a team of account managers, digital marketing specialists, designers, developers and more.
“I want to share my secret sauce to help even more dealers grow their business,” she says.