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Spring Dance Hot Tubs

Selling only hot tubs is becoming a rarity. While others have added patio furniture and grills, Spring Dance Hot Tubs has stuck to the hot-tub-only model that Dan Sine implemented when he founded the store. So how do they get through the slow season?

“We create the season,” Jeff Bailey, co-owner of Spring Dance says. “We have found out through our hard work that people do buy spas all year round. In the slowest season, we do about four shows and that helps us sell a lot of spas.”

Don’t think that means it hasn’t been tough for them the last couple of years, but Bailey feels fortunate to be in an area that was insulated from some of the economic difficulties.

“Our market, it stayed very strong and the housing market stayed strong. The challenges for everybody selling anything was not to believe the negativity they were hearing constantly on the news,” Bailey says.

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He noticed a shift in attitude at this year’s home show in Philadelphia. “The people were in a completely different mood. Therefore, we nearly doubled our spa sales from the prior year. That was the first thing that showed me that people are getting back in again, people are starting to spend money.”

Because of this shift, Bailey encourages dealers to get back out there and to start advertising again.

“If [people are] spending money, then it’s time to advertise again. I think that’s the exciting part right now, you’re starting to see people come in off of advertising. So that’s a good thing.”