Survey of hot tub retailers shows there’s no magic advertising formula By Dave Riley Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is there a maximum beyond which we’re just wasting money? Is there an optimal promotional mix? I
Two designers share best ad practices By Seraine Page As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online and print — the latter can get tricky if you don’t have an eye for design. Print marketing materials include everything
How to make Facebook Advertising work for your hot tub business By Jim Raposa Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years marketing on Facebook has become very sophisticated. In 2014, the Gallup organization did a poll showing
Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a group of success-minded spa retailers offers six tested concepts that keep them visible and produce revenue.