Think Inside the Box
The U.S. sauna market is no longer niche. “In America and the West, sauna is coming out of its infancy and exploding,” says Arash Amini, CEO of Amini’s, with locations in Missouri, Oklahoma and Kansas.
Spazazz: A Scented Solution
Imagine transforming your hot tub into a sanctuary of soothing scents while simultaneously keeping the water crystal clear. That’s the promise behind Spazazz’s Aroma Spa Shock, the latest innovation from the Utah-based aromatherapy company.
Selling the Spa Experience
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
The Spazazz Experience
Twenty-five years ago, Angie Pettro wanted to make her hot tub smell nice — but a lack of options and an…