GPM Manufacturing, a hot tub and swim spa manufacturer and distributor, announced the appointment of Michael Hutton as territory sales manager for the Southwest U.S. Hutton has over 30 years of experience in hot tub and swim spa sales and marketing and has worked with brands including Jacuzzi and Hydropool, selling in both B2B and B2C markets while also serving as a corporate trainer.
Swim spas may seem like a relatively new product for the hot tub industry as they gained prominence in the early 2010s. But the product is almost as old as the industry itself, with some prototypes developed in the late ’70s.
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
Radostina Stoycheva started her career in 2019 as a digital marketing specialist, working on hot tub dealer websites and creating content for SEO, landing pages, emails and ads.
Whether it’s solving day-to-day problems or plotting long-term growth, spa retailers have a lot of priorities but chief among them is workplace safety.
The sizzle of burgers on the grill, the aroma of hickory-sauced ribs from the smoker and cold drinks at the ready are all part of the typical backyard barbecue experience, but there’s a twist to this familiar scene.
When it comes to the complex question of hot tub pricing strategies, there isn’t a one-size-fits-all method.
Bathing Brands, North America’s largest distributor of experiential bathing products, has announced Rob Neal is joining the company as director of dealer development.
PowerStep, a California-based manufacturer of spa steps, is responding to the increasing demand for black spa covers and accessories by introducing a black option for its PowerStep.
California-based Creative Energy crafts customer relationships in a competitive landscape Since its inception in 1976, Creative Energy has lived up…
The spa industry may soon face a dilemma for retailers and consumers alike: energy consumption.
The Independent Pool and Spa Service Association has now chosen the winners for its new awards.