Selling in the Slump
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
Thomas Arthur — 30 Under 40 2025
When Thomas Arthur entered the hot tub Industry in 2018, he brought with him a truly global perspective on marketing shaped by professional experiences in Japan, Korea, Australia and the United States.
Warming up Cold Leads
When it comes to selling hot tubs, the difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
The Automation Advantage
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging.
Radostina Stoycheva — 30 Under 40 2024
Radostina Stoycheva started her career in 2019 as a digital marketing specialist, working on hot tub dealer websites and creating content for SEO, landing pages, emails and ads.