Critters on the Clock
Experiential retail is all about creating memorable, positive in-store experiences that lead to sales and repeat business.
Northeast Spa & Pool Association Announces Territory Expansion
The Northeast Spa & Pool Association, in partnership with the Pool & Hot Tub Alliance, announced the expansion of its membership territory.
Appealing Accents
When it comes to hot tub accessories, there’s an endless supply of covers, cover lifters, tables, towel warmers, steps, surrounds, pillows, exercise equipment, umbrellas, chemical kits, lighting ensembles and more to entice customers to spend extra on their initial purchase — given the right information from a knowledgeable sales associate. As sales have slowed, raising the average sales price of a hot tub with key accessories is more important than ever.
Lia Morgillo — 30 Under 40 2024
Lia Morgillo built her hot tub industry knowledge long before she held any official title. Growing up in a family that owned and operated Brothers Pool, Morgillo’s childhood was shaped by the culture of the pool and spa industry, preparing her to take over the company as CEO at just 20 years old in 2011.
Watt’s Next?
The spa industry may soon face a dilemma for retailers and consumers alike: energy consumption.
NESPA Announces 2023-24 Board Members
NESPA inducted its 2023-2024 board of directors at the association’s annual membership meeting in September.