The hot tub industry thrives on problem-solvers, innovators and community-builders — and nowhere is that more evident than in this year’s Power Women. From family legacies to surprising pivots, they share a common thread: a commitment to people. Their stories reflect resilience, reinvention and the belief that there is room for anyone willing to learn, grow and lead with integrity.
Power Women: Nimisha Patel and Zena Shah, Galaxy Home Recreation
When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
If you think closing a sale in a showroom is tough, try competing for customers’ attention over corn dogs and carnival rides.
As many business owners know, finding and hiring new talent can be a challenge, and bringing the new hires up to speed can be even more difficult.
How would you define a healthy business owner?
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
How do you analyze your competition (or do you)?
Meet the 2025 SpaRetailer Insiders
Neal and Nimisha Patel are a husband-and-wife team helping lead Galaxy Home Recreation, a business that blends wellness and recreation for customers across Oklahoma and Arkansas.
Since the explosive demand for spas started in 2020, many retailers grew their businesses enough that they needed to expand to multiple locations.
Racial and gender diversity in the workplace has been a priority for business owners in recent years and for good reason. A variety of perspectives and backgrounds stimulates innovative thinking and problem-solving; diverse workforces also tend to attract a wider and more varied customer base.