When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
If you think closing a sale in a showroom is tough, try competing for customers’ attention over corn dogs and carnival rides.
As many business owners know, finding and hiring new talent can be a challenge, and bringing the new hires up to speed can be even more difficult.
How would you define a healthy business owner?
How do you analyze your competition (or do you)?
Neal and Nimisha Patel are a husband-and-wife team helping lead Galaxy Home Recreation, a business that blends wellness and recreation for customers across Oklahoma and Arkansas.
Since the explosive demand for spas started in 2020, many retailers grew their businesses enough that they needed to expand to multiple locations.
Racial and gender diversity in the workplace has been a priority for business owners in recent years and for good reason. A variety of perspectives and backgrounds stimulates innovative thinking and problem-solving; diverse workforces also tend to attract a wider and more varied customer base.
Few things strike fear into a business owner’s heart like the word “audit.” If you stay in business long enough,...
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.