Develop Your Eye for Design
As a business owner, there’s no escaping the need to do marketing. While there’s two aspects to consider — online…
Episode #14, Key Marketing Ratios
Danielle Lavallee Wasson joins us again to delve into how to best track your marketing.
Marketing: Then and Now
Let’s drift back to the magical year of 2007. On average, American’s were spending about $3.40 a gallon for gas….
Bullfrog Spas: Hot Tub Reality
Last year at the International Pool | Spa | Patio Expo, the Bullfrog Spas booth could have been at the…
Patio Promotions
Patio furniture can be a tough category for hot tub retailers. Many retailers are so concerned with losing the spa…
Is Instagram insta-good?
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many…
Deploying Social Media Bots in the Pool and Spa Industry
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in…
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the…
Six Rules of Successful Email Marketing
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015…