Episode #109, Store Design Do’s and Don’ts with Mario Maichel
Mario Maichel, dealer development manager at Watkins Wellness, is passionate about store design. As an addendum to our recent feature…
What are the daily, weekly and monthly merchandising tasks for your store(s) and who is responsible for them?
Insights from Our SpaRetailer Panelists: Daily, Weekly, and Monthly Merchandising Tasks
Visual Merchandising 101
It’s that time of year again — spring cleaning. Whether you dread it or love it, there are good reasons to embrace this ritual, and they all add up to increased sales.
Outdoor Comfort
Almost every time I open my local Newspaper or a lifestyle magazine, there is an article or two about patio or backyard living options.
Episode #92, Merchandising with Your Head and Heart with Michael Boswell
Michael Boswell, owner of Signs and Displays Direct Michael Boswell, owner of Signs and Displays Direct, works with several hot…
Episode #92, Merchandising with Your Head and Heart with Michael Boswell
Michael Boswell, owner of Signs and Displays Direct Michael Boswell, owner of Signs and Displays Direct, works with several hot…
Episode #87, Building an Award-Winning Showroom with Jeff Bassemier
Bassemier’s recently won the 2022 Showroom Design award from Jacuzzi Hot Tubs — in this episode of the podcast, Jeff Bassemier…
Attract Versus Repel
The dreaded “ick factor” is a silent killer of sales.
Pricing, Signage and Your Image
I went into a hot tub store a week ago. There wasn’t a price in sight. Not one. Nothing on…
Red Sink’ Challenge
In the 2021 show issue of SpaRetailer, we issued a challenge to show us your ‘red sink’ designs. As columnist…
Create a ‘Red Sink’
Every time I go into a spa store, my first thought is, “What sets this apart from all the other…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…