Recalibrate the Right Way
This issue, we look at where retailers focus their energy when the easy answers aren’t there.
Unlocking Hidden Revenue
For many hot tub retailers, success has traditionally been measured by spa sales. But experienced dealers know long-term stability isn’t just about selling more units; it’s about maximizing the value of every customer after the sale.
The Signature Display
Very few customers walk into a hot tub store expecting to be impressed by the displays, which gives store owners a powerful opportunity to surprise them and make the space memorable.
Attracting, Developing and Retaining Top Sales Talent
The greatest opportunity for industry-wide hot tub sales growth is better sales support and education from the manufacturer all the way through the retailer.
Maggie Wood — 30 Under 40 2024
Maggie Wood, general manager and co-owner of Hansen’s Pool & Spa in Kenosha, Wisconsin, has been involved one way or another in her family’s business her entire life.
Seven Seas Pools & Spas
Ron Perkins worked at Seven Seas Pools & Spas in Pennsylvania for about 30 days before he decided he needed total reign.
Rethinking the Sales Role
I recently had a flashback to when I started my sales career in the pool and spa industry in the early ’80s, and I noticed how much the industry has evolved.