How do you analyze your competition? (Or do you?)
How do you analyze your competition (or do you)?
Josh Michels — 30 Under 40 2024
Josh Michels grew up in the family business, Backyard Leisure, which his parents founded in 1998.
Coast Spas: Into the Current
In the late 1980s, Coast Spas started as a retailer in the hot tub industry. However, in 1997, the company pivoted into manufacturing, a decision that laid the foundation for its trajectory of innovation and growth.
Outdoor Comfort
Almost every time I open my local Newspaper or a lifestyle magazine, there is an article or two about patio or backyard living options.
Up and Out
Retailers who take time to plan and communicate through every phase of the building process can open their next location with confidence.