Episode #50, The PHTA’s Strategic Action Plan, with Sabeena Hickman
When Sabeena Hickman joined the newly formed PHTA in the fall of 2019, she thought she knew what her biggest…
PHTA launches strategic action plan
The Pool & Hot Tub Alliance unveiled its official strategic plan — the first of its kind for the alliance….
Power Women: Jennifer Hatfield
Jennifer Hatfield entered the pool and hot tub industry as a government-relations expert after serving as a legislative committee attorney….
Power Women: Janay Rickwalder
When Janay Rickwalder graduated from college, she planned to become a high school English teacher — but after a stint…
PHTA extends submission deadline for 2020 awards programs
The Pool & Hot Tub Alliance’s awards programs recognize prominent achievements and outstanding performers in the pool, spa and hot…
IHTA Corner — COVID Resources
The IHTA/PHTA have been working overtime to help keep the industry informed during the COVID-19 crisis. The PHTACoronaUpdate.com landing page…
PHTA Announces Revisions to ANSI Standard for Spas
The Pool & Hot Tub Alliance announced revisions to the American National Standard Institute (ANSI)/APSP/ICC-14 2014 Standard for Portable Electric…
COVID-19: What to do now
As the world hunkers down in an attempt to stem the spread of the coronavirus, the pool and hot tub…
Stepping Up Your Game
The International Pool | Spa | Patio Expo November 5-7, 2019 at the Ernest N. Morial Convention Center in New…
PHTA Announces 2019 Awards Program Winners
The Pool & Hot Tub Alliance announces the winners of its 2019 PHTA Awards Program. The awards recognize prominent achievements…
Pool & Hot Tub Alliance Appoints CEO
The Pool & Hot Tub Alliance announced the appointment of Sabeena Hickman, CAE as PHTA’s president, CEO and staff liaison…