For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity.
Looking beyond one-time sales, spa retailers count on recurring revenue to provide a consistent, reliable source of income to manage expenses, plan for growth and navigate a sometimes uncertain market.
Watkins Wellness has been perfecting its saltwater sanitization system since it introduced ACE Saltwater in 2010. In 2019, the company launched a reimagined saltwater system under the FreshWater brand and has been building on its capabilities since.
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
Are your customers asking for cold tubs?
We’ll introduce you to each panel member, highlighting their unique contributions and insights, providing a glimpse into the exciting trends shaping spa retail in 2024 and beyond.
While issues like pad size, electrical standards and spa accessory requirements are typically addressed during hot tub installation, the potential damage caused by reflective surfaces — like greenhouses, clear-roofed pergolas and windows — often receives less attention from spa retailers.
How much does the energy efficiency of hot tubs concern you and your customers?