The ‘Other’ Season
Photography by James Kullmann When we featured Seattle-based Aqua Quip as a Retail Star in 2009, the company had just…
SR Panel: End of Year Tips
We change gears about this time of year preparing for the winter season and thinking about the new year. Starting…
Outdoor Lighting for Better Living
Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping…
Master Spas: The Michael Phelps Legend Series
The Legend Series line of hot tubs from Master Spas has been around for many years, but this high-end line…
Keep Cool
Offering other products in your hot tub showroom gives you the opportunity to upsell or earn potential customers with aftermarket…
Favorite Outdoor Products
Big Green Egg “Eggs are a low-margin ticket. But I just sold a hot tub to a guy last week,…
Boost Your Closing Ratio
I was the general manager of a trades company for many years. Salespeople would come by the office on a…
Patio Promotions
Patio furniture can be a tough category for hot tub retailers. Many retailers are so concerned with losing the spa…
The Backyard Frontier
I find it refreshing to move away from hot tubs for a short time in order to consider the rest…
Artesian Spas: The Shape of Spas to Come
On June 7, Artesian Spas released the TidalFit DTL Dual Temp, an L-shaped dual-temp swim spa with areas for swimming…
Design Visualization
In 2016, a mobile app called Pokémon Go took the gaming world by storm. Within a week of its release,…
Grills Sales Sizzling
Spas and grills are backyard soul mates. Barbecues don’t take up a lot of space, don’t generate many service or…