Well, This Looks Pretty Different
We have thrown out the template for this issue of SpaRetailer. While you’ll find some of the regular sections, many…
Read to Lead
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known…
From the Archives
From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I…
Change of Leadership at Coast
It took 15 months for Coast Spas to find Patricia Diamente, the woman who will replace outgoing CEO Don Elkington,…
What Tesla Knows
Elon Musk is changing the nature of transportation both on earth and in the cosmos. His aerospace manufacturing and space…
Shift Your Marketing
Every business, whether a one-man-show or a national corporation, has three major areas of business organization: sales/marketing, manufacturing/production and finance/administration,…
SR Panel: Our Best Marketing Bet
Austin LampkinGeneral Manager, Family Leisure – San AntonioSan Antonio, Texas For Family Leisure of San Antonio, we focus heavily on…
Artesian Spas: Modern Wow Factor
When Artesian Spas first revealed its latest hot tub line — the Artesian Elite — at the PSP Expo in…
Aspen Spas: The Will of the People
In the Aspen Spas retail store, located in St. Louis, Missouri, patrons have always had the option of purchasing a…
New Web Series Combines Fun and Education about Spa and Pool Industry
On May 11, 2018, the first in a series of entertaining YouTube videos on the Legendary Pools & Spas channel…
Hot Tub Products Launches New Marketing Program
How do you keep in touch with customers once they’ve bought a hot tub? As a retailer, if you only…
Firm Foundation
Photography by Steven McNeil Bill Elliot, co-owner of The Sundance Spa Store, did not expect to still be selling hot…