I love watching retailers get creative. Actually, I think creative problem-solving is one of the core competencies of successful entrepreneurs and businesses. Show three businesses the same obstacle, and each will find a unique way to overcome it.
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.
In just a few short years, Hot Tub Superstore has grown from a single-location venture in Reno, Nevada, to a burgeoning multistate retailer with a bold vision for expansion.
When it comes to selling hot tubs, the difference between a cold lead and a lost opportunity often comes down to timing, follow-up and strategic engagement.
After dedicating 42 years to building some of the industry’s most notable designs in custom swimming pools and spas, Kevin Sparks could have retired and lived out his days perfecting his golf swing or casting a fishing line in some seaside town.
Looking beyond one-time sales, spa retailers count on recurring revenue to provide a consistent, reliable source of income to manage expenses, plan for growth and navigate a sometimes uncertain market.
As many business owners know, finding and hiring new talent can be a challenge, and bringing the new hires up to speed can be even more difficult.
Hot tub users are sometimes surprised to find their spa water significantly hotter than what they set on the thermostat.
“When you know better, you do better,” says Bob Barzilay, owner of Proper pH Pools in East Hampton, New York.
That’s why he and over 250 other hot tub industry professionals are Certified Hot Tub Technicians, an industry designation awarded through the Pool & Hot Tub Alliance that teaches the essentials of servicing portable hot tubs.
Experiential retail is all about creating memorable, positive in-store experiences that lead to sales and repeat business.
It can be easy to think physics has nothing to do with the sales profession, but the three rules of physics show why we might be struggling with our effectiveness.