Selling in the Slump
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
What You Can’t See: Plumbing Contamination
Over the years, I’ve worked with countless spa owners dealing with cloudy water, foaming, odors or even skin irritation. While these issues can seem unrelated, they often trace back to the same cause: contamination in the plumbing.
Leisure Concepts: Deck Out Your Showroom Swim Spa with ModDeck
When a new product takes off, it often inspires others to design accessories that enhance it even further. Take swim spas. Their rise in popularity has boosted sales opportunities not just for manufacturers but also for retailers. Still, their height — typically 53 inches or more — creates a challenge: How do buyers get in?
Covana: The Smarter Spa Cover
Covana, a Canada-based manufacturer of fully automated hot tub and swim spa covers, is constantly refining its products using feedback from its global retailer market.
Tariffs Bring Focus to “Made in the USA” Advertising Claims
In 2021, the Federal Trade Commission — the agency charged with protecting consumers and promoting fair competition — codified its Made in USA guidelines into the Made in USA Labeling Rule, making them an official, enforceable regulation rather than just guidance.
Meet the 2026 SpaRetailer Insiders
Meet the 2026 SpaRetailer Insiders
Break the Law
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often seem to flatline or end in burnout? Over the past year in the SpaRetailer sales training video series, we’ve focused on uncovering and removing the barriers that keep many people stuck in what Seth Godin calls “90% below average.”
The Pool & Spa Show: Atlantic City Awaits
The Pool & Spa Show is back with fresh insights, innovations and networking opportunities. Here’s SpaRetailer’s guide to the top stops for hot tub professionals.
The Jacuzzi Legacy
The Jacuzzi name came from humble beginnings. What started as a family of inventors passionate about aviation and machinery evolved into one of the most iconic names in wellness.