Norm Coburn from New England Spas in the Boston metro has been attending the industry trade shows for 30+ years. In this episode he tells us when he starts planning for the show (six months in advance!), what he tries to accomplish when he’s there and his strategy for shows.
Finding the value in trade shows and maximizing your time By Michelle L. Cramer In 1996, Jennifer Landi purchased what would become Landi Pools & Games in Vineland, New Jersey. Her husband, Tom, says neither had much knowledge of the products and equipment available, but that changed when they attended
Retailers tell what they get out of show attendance By Sarah Protzman Howlett Dave Cintorino president • Home Escapes • Washington, D.C. Do you plan to attend an industry trade show this winter? Yes, I will be attending the Orlando show as I have before. How do you divide your
Trade shows/mixed groups offer the chance to learn from your peers By Tom Grandy If you had been married 25 years and were having relationship problems, would you schedule an appointment with a 21-year-old college graduate? I have a hunch the advice provided wouldn’t help a lot. On the other
CONFERENCE Oct. 30 to Nov. 4 EXPO Nov. 2 to 4 LOCATION Ernest N. Morial Convention Center NEW ORLEANS EXHIBIT HOURS Wednesday, Nov. 2 10 a.m. to 5 p.m. Thursday, Nov. 3 10 a.m. to 5 p.m. Friday, Nov. 4 10 a.m. to 2 p.m. SPECIAL EVENTS APSP WAVE