CONFERENCE
Oct. 30 to Nov. 4
EXPO
Nov. 2 to 4
LOCATION
Ernest N. Morial
Convention Center
NEW ORLEANS
EXHIBIT HOURS
Wednesday, Nov. 2
10 a.m. to 5 p.m.
Thursday, Nov. 3
10 a.m. to 5 p.m.
Friday, Nov. 4
10 a.m. to 2 p.m.
SPECIAL EVENTS
APSP WAVE NETWORK RECEPTION
WAVE Young Professionals Network Event
WEDNESDAY, NOV. 2, 4 TO 6 P.M.
FULTON ALLEY | NEW ORLEANS
Fulton Alley
600 Fulton St.
New Orleans, LA 70130
Network and socialize with other young pool, spa and hot tub industry professionals. APSP WAVE Network member admission is $10 per person and includes select alcoholic and nonalcoholic beverages and appetizers. Those who wish to attend to support the group will be charged $25 per person. Space is limited so reserve your ticket by emailing your APSP account representative at memberservices@apsp.org or calling (703) 838-0083 ext. 301.
WELCOME PARTY
WEDNESDAY, NOV. 2
5:15 TO 7 :15 P.M.
Generations Hall
Experience the French Quarter’s Southern hospitality with food, drink and music by a local DJ. Mix and mingle with old friends, network with industry leaders and innovators while enjoying delicious hors d’oeuvres, beer, wine and soda. For admittance, you must register in advance. All guests must be 21 years of age with valid ID and PSP name badge. Admission is free for conference registrants, $60 for Expo Only registrants.
BBQ BASH
THURSDAY, NOV. 3
5:15 TO 7:15 P.M.
Cross the street from the convention center to Sugar Mill’s courtyard—the backdrop for this year’s BBQ Bash. This is your opportunity to see and taste the products on the show floor through culinary samplings on sponsor-featured grills. Relax with complimentary beer, wine, water and soda. This event is sold out.
GENESIS WINEMAKER DINNER
THURSDAY, NOV. 3, 7 TO 10 P.M.
Timberlane Country Club
Timberlane Dr.
Gretna, Louisiana
Join fellow Genesis members, sponsors, faculty and industry personnel at Timberlane Country Club for an evening of incredible wine selected by Steve Griessel from Betz Family Winery of Redmond, Washington, and an extraordinary dinner prepared by chef Chad Radecker. Transportation is NOT included. The dress code is business or dressy casual. The cost is $175 and seating is limited. Advance registration is required.
POOL PRIZE PARTY
FRIDAY, NOV. 4
1 TO 1:30 P.M.
Every registered attendee receives an automatic ticket with their name badge for a collection of industry-related prizes from participating exhibitors. To increase your chances of winning, collect additional tickets by visiting the booths of participating exhibitors.
WEDNESDAY, NOV. 2
8 TO 9:45 A.M.
STRONG COMPANY CULTURE REAPS STRONG PROFITS
Bill Kent
CEO at Team Horner
Managers have a responsibility to guide employees into roles where their performance benefits the company’s short and long-term goals. This seminar will discuss how to build a strong company culture where employees are committed both financially and emotionally to the company’s success.
SELLING THE WHOLE BACKYARD LIFESTYLE
Tony Rodriguez, David Martine, Dave Mitchell, & Josephine Gothong
USING KEY PERFORMANCE INDICATORS (KPI’S): GROW SALES AND PROFITABILITY IN YOUR SPECIALTY RETAIL STORE
Brian Quint, Chris Curcio & Dennis Marunde
REMODEL CANDIDATE — OPENING THE DOOR TO POSSIBILITIES
Michael Nantz
president at Elite Concepts, Inc.
SELLING THE TURN KEY SPA JOB
Juliet Phelps
owner/CEO at Ajax Pool and Spa Inc.
Customers constantly change their expectations of the sale. Learn how to win a turnkey sale in the 2016 market focusing on your company value, customer confidence and the customer experience. This class will help you compete with retailers and discount stores that erode your bottom line. We will also talk about the culture of your company and exceptional customer service.
3:30 TO 5 P.M.
HOW TO FIND AND HIRE TOP PERFORMERS
Jeff Stokes
president and owner at Next Level Contractor System
Are you experiencing significant turnover? Are you struggling to find the right candidates or knowing how to train them to be productive from day one? Hiring and developing the right people is the key to profitable businesses and long-term growth of your company. In this session, you will learn how to develop a reproducible system for recruiting and training that will yield motivated and productive personnel.
BE AN UNDERCOVER BOSS. CREATE A TEAM YOUR COMPETITION WANTS TO STEAL!
Anne M. Obarski
president at Merchandise Concepts
GENERATE BETTER LEADS ON YOUR WEBSITE AND NURTURE THOSE LEADS UTILIZING SALES FUNNELS
Bruce Porter
chief marketing officer at SWAT Marketing Solutions
THURSDAY, NOV. 3
8 TO 9:30 A.M.
DESIGN & BUILD THE ULTIMATE OUTDOOR LIVING EXPERIENCE — OUTDOOR ROOMS & PATIO SIZING (PART 1 OF 2)
Scott Cohen
owner/CEO/president at The Green Scene
Today it’s all about the total outdoor living experience. Learn to divide the backyard space into different outdoor rooms and create the ultimate entertainers backyard. Study patio sizing, pool deck space design, pathway design and hardscape layouts. Learn appropriate outdoor room sizing, including patios, outdoor kitchens, barbecue counters, outdoor living rooms and dining rooms. Learn how to use “wayfinding” techniques to create proper flow from one outdoor room.
TEACHING EMPLOYEES TO THINK LIKE OWNERS
Scot Hunsaker
CEO at Ardent Group
10+ TOOLS TIP, AND TECHNIQUES TO ATTRACT, HIRE AND RETAIN TOP TALENT
Mel Kleiman
president at Humetrics
HOW TO STAY COOL WHEN THINGS HEAT UP!
Jan McLaughlin
owner at Your Communication Connection
DESIGNING YOUR SHOWROOM TO MAXIMIZE CUSTOMER EXPERIENCE & SALES
Brian Dyches
Atmospheric Group Inc.
The design and layout of a showroom has a direct effect on the attitude and outlook of the customer. The session helps you evaluate the customer journey and identify how to use the journey to tell your brand story. It teaches you to appreciate that design matters and evaluate your store to align to these principles.
9:45 TO 11:15 A.M.
HOW TO POSITION YOUR RETAIL BUSINESS FOR INCREASED SALES IN 30 DAYS
David Carleton
president at SpaPoolMarketingSuccess.com
DESIGN & BUILD THE ULTIMATE OUTDOOR LIVING EXPERIENCE — OUTDOOR ROOMS & PATIO SIZING (PART 2 OF 2)
Scott Cohen
owner/CEO/president at The Green Scene
CREATING AN INCREDIBLE TEAM (EMPLOYEE OPTIMIZATION)
Benny Friesen
certified business coach at EMyth Business Coaching/Best Pro Pool
3:30 TO 5 P.M.
12 KEY FINANCIAL MANAGEMENT ASPECTS: WHAT YOUR ACCOUNTANT IS NOT TELLING YOU!
Tom Shay
principal at Profits Plus Solutions
You may get all the proper forms and taxes completed on time. You may have never endured a business audit. Yet there are many things you should know about your business accounting. Your accountant may know most of them, but both of you have to be on the same page.
5 SECRETS TO SALES SUCCESS
Mario Rossetti
president at Rossetti Enterprises
A SIX-PACK OF SOLID IDEAS TO MAKE YOUR BUSINESS MORE SUCCESSFUL!
David Fellman
president at David Fellman & Associates
NEW TRENDS IN RETAIL DESIGN AND SMART TIPS FOR FRESH VISUAL MERCHANDISING
Linda Cahan
retail visual design consultant at Cahan & Company
Wonder how to get that wow factor in your store? Want to learn what’s new and cool that can work for your store? All that plus visual merchandising tips for frustrating fixtures as well as how to make your focal areas and spas fabulous in this interesting session.
FRIDAY, NOV. 4
8 TO 9:45 A.M.
THE IMPACT OF DIGITAL ON THE SELLING ENVIRONMENT & BRAND
Brian Dyches
Atmospheric Group Inc.
The mobile device and in-store digital signage is quickly becoming the new tools in customer communication and experience. This session looks at key trends in digital experience and how to create a strategy to engage and motivate to buy.
INCREASE PROFITS THROUGH CUSTOMER LOYALTY
Connie Sue Centrella
director of education at HornerXpress
There is a change in consumer buying behaviors. Survival of retail stores depends on strong customer loyalty, commitment and trust. This seminar provides 12 elements of great service, which generates loyalty generating more profits.
9 STEPS TO SPA POOL MARKETING SUCCESS!
David Carleton
president at SpaPoolMarketingSuccess.com
THE BACKYARD THAT COMPLEMENTS THE HOME STYLE
Mike Farley
sales/marketing at Claffey Pools
INTERMEDIATE WATER CHEMISTRY & TESTING
Wayne Ivusich
sales manager at Taylor Technologies, Inc.
VISIT OUR SUPPORTERS:
Artesian Spas………………………………..901
Balboa Water Group…………………….2501
Bullfrog Spas……………………………….1901
CMP…………………………………………1521
Confer Plastics……………………………..2051
Core Covers…………………………………928
Covana……………………………………..1342
Darlly Filtration……………………………..1352
DeltaUV……………………………………..2028
Dream Maker Spas……………………….2505
Filbur Manufacturing………………………1443
Haviland……………………………………1845
Hayward……………………………………2121
Horizon……………………………………..2145
King Technology…………………………..1629
Latham Pool Product……………………….1421
Leisure Concepts…………………………..1221
Lonza………………………………………..2151
Lucite International…………………………1043
Marquis……………………………………….921
Natural Chemistry/SeaKlear/
Red Leopard……………………….2109
Nordic Hot Tubs…………………………….935
Pentair……………………………………….1101
Pleatco………………………………………2101
Prestige Spa Covers………………………2333
RB Control Systems………………………..2163
Serum Watercare………………………….1370
SilkBalance…………………………………1563
Strong Spas………………………………..1111
Summerset Casual…………………………1028
The Smart! Company……………………….600
Ultralift……………………………………….1143
Unicel……………………………………….1150
Waterway Plastics…………………………1501
ZenAwakening…………………………….1250
SpaRetailer………………………………. 1060